Specialist delivery partner

Alan Mackenzie

Propositions, brand & marketing transformation

Alan helps organisations clarify what they offer, how they take it to market and the marketing capability needed to support it. He connects proposition and brand work with communications, digital marketing and implementation.

Alan’s experience spans banking, wider financial services, technology and growth businesses. His consultancy work includes marketing strategy, operating models, launches and communications governance.

Typically involved in

Propositions and positioning; brand and go-to-market strategy; communications; marketing operating models and governance.