Founder

Paul Newton

Marketing capability, customer data & transformation

Paul helps organisations work out what needs to change in marketing and put those changes into practice. His work spans strategy, people, data and technology. He stays involved in the decisions and delivery, with responsibility for the quality of our work and the client relationship.

Paul founded Barleylodge Consulting in 2010 following 20 years in financial services, including client-side marketing leadership. His subsequent consulting work spans financial services, utilities and education, covering marketing capability, operating models, customer and data strategy, and practical change delivery.

Typically involved in

Marketing capability reviews and operating models; customer and data strategy; transformation and implementation.