Priorities made manageable
Proposed actions were consolidated into a manageable set of priorities, with dependencies identified.
Higher education / Data strategy
Turning data ambition into a practical marketing roadmap
A large UK university wanted to reduce drop-off between enquiry and enrolment. Better collection and management of prospect data and contacts were central to improving student recruitment.
The starting point and the response
- 01Enquiry to enrolment
- 02Data & contact capability
- 03Priorities & dependencies
- 04Project definitions
Early steps alongside longer-term change
Opportunities for early progress were identified as part of the broader roadmap.
Projects defined for the next stage
Terms of reference, next steps and planning approaches translated the roadmap into more specific work.
What we did
The work examined real work samples, processes and capabilities across data, analytics, delivery and people. Recommendations connected the desired outcomes to changes in information, tools, responsibilities and working practices. Proposed actions were consolidated into a prioritised roadmap, with dependencies mapped and opportunities for early progress identified.
The useful lesson
Start with the recruitment decisions and contacts that help prospects progress. Then define the data, people and working practices needed to support them.
This is one selected assignment. We can discuss further relevant experience and the themes and outputs we are able to share.
Considering a similar change?
Tell us what has prompted the question and what you would like to achieve.