Marketing’s contribution clarified
The operating model connected what the business needed with the structure and capabilities marketing required.
Marketing organisation · Financial services
Putting a new marketing operating model into practice
A financial-services business needed to clarify marketing’s contribution and whether the team had the structure, skills and ways of working to deliver it.
The starting point and the response
- 01Required contribution
- 02Operating model
- 03Implementation
- 04Ways of working
Implementation supported
We remained involved as the new model was put into practice.
The wider business involved
HR and adjacent functions helped connect changes within marketing to how the business worked.
What we did
We assessed the marketing function, designed a new operating model and supported its implementation. Working with marketing, HR and adjacent functions connected changes within the team to the needs and working practices of the wider business.
The useful lesson
A marketing operating model needs to work for both the team and the wider business. Involve the people who will help put it into practice.
This is one selected assignment. We can discuss further relevant experience and the themes and outputs we are able to share.
Considering a similar change?
Tell us what has prompted the question and what you would like to achieve.